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After a week of slow connections in Shanghai, I finally saw the first of the new season last night, 5 1/2 days late if you include the time difference. Though I haven’t read the chatter, it all seemed a bit clichéd–the boiling milk that segues to maternal flashback, the British boy secretary with an accent the girl secretaries love, the fire bell that reveals Sal’s darkest secret, and of course Don Draper with a flight attendant. Even astutely researching who flew 707s from LGA to BWI (if those are even historically accurate airport codes) in 1963 can’t do away with the basic triteness of the stewardess fantasy motif.
In Matthew Weiner’s defense, it transcends. Wong Kar-wai famously adapted it for ’90s Hong Kong. The day after the episode aired, I stumbled across the following, on the morning hop from PEK to SHA. (In a Shanghai Airlines 757–perhaps the very last of the 1050 that Boeing built between 1982 and 2005). It’s an article from The Beijing News about a national flight attendant search that sounds more meat market than Super Girl. Much has been made of the way in which Mad Men evokes the anxieties of a world on the brink of cataclysmic change that resonates with the American mindset in 2009. China, I guess, does cataclysmic change without the anxiety, at least when it comes to flight attendants. Just ask Mr. Liu, quoted in the story below.
584 GIRLS JUMP THE FIRST HURDLE; ENTER PROFESSIONAL EVALUATION
Yesterday the “2009 China Southern Stewardess Competition” concluded its Passenger Committee Evaluation phase for the Beijing selection area, as 584 girls were chosen from 6000 registrants, moving on to the expert evaluation phase.
Those With “O-Shaped Legs” or who “Can’t Laugh” Cannot Become Stewardesses
Sources say that the application process comprises the six phases of Gaze Evaluation, Written Test, Trials, Callbacks, Selection-Area-Specific Television Exposure, and Final Competition. Yesterday, at the site of the competition, all registrants were divided into groups of ten, then called one-by-one to the stage to introduce themselves. Next, according to the requests of the committee members, they were asked to turn around, put their feet together, then walk a loop across the stage and return to where they had begun.
Do not think these are such simple motions; indeed they encompass every sort of serious requirement used to select stewardesses. Passenger selection committee member Mr. Liu noted that competitors are asked to turn around so that the committee can see whether they have obvious O-Shaped or X-Shaped legs; putting their feet together allows for evaluation of whether their legs are symmetrical; and asking them to walk across stage is mainly to see whether their bearing is sufficiently elegant and magnanimous. Aside from this, judges also give marks on the important criteria of whether the competitor has a naturally radiant smile and a full set of glowing white teeth.
Mr Liu said, laughing, “I initially thought choosing stewardesses would be an enjoyable, relaxed affair. Who knew I would have to worry about the high standards of China Southern? It seems that being a judge is also a form of manual labor!”
Their Height Not Reaching 1.63 Meters, Nearly Half of Competitors Eliminated
As of 7:30 p.m. on Sunday, the China Southern Stewardess Competition official website had announced that 584 competitors from the Beijing Selection Region had passed the Passenger Committee Evaluation.
China Southern added that many contestants did not measure 1.63 meters, and that nearly half of all contestants were eliminated on this account. “If they are enrolled students, they must ensure that they will finish their studies before Sept. 1, 2010; those who do not meet this requirement will also be eliminated,” a China Southern spokesperson said.





